(Last updated on 11.12.2024)

At Alliance-parts.com ("we," "our," or "us"), we are committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website https://alliance-parts.com (the "Site"). By accessing or using our Site, you agree to the terms of this Privacy Policy.

1. Information we collect
We collect information in the following ways:

A. Personal Information
When you use our services, we may collect personal information, including but not limited to: First name and last name, Phone number, Email Address, Address, State, Province, ZIP/Postal code, City , Usage Data

Contact Information: For privacy-related inquiries, you may contact us at:

Physical Address:
Website: Alliance Parts.com,
Email : sales@alliance-parts.com

B. Non-Personal Information
We also collect non-personal information that does not identify you personally but helps us improve our services, such as:

Usage Data: Information about how you interact with our Site, such as IP addresses, browser type, browser version, the pages of our Service that You visit, the time and date of Your visit, the time spent on those pages, and device information.

When you access the Service via a mobile device, we may automatically collect certain information, such as the type of device you use, its unique ID, the IP address of your device, your mobile operating system, the type of mobile internet browser you use, unique device identifiers, and other diagnostic data.

Additionally, we may collect information sent by your browser whenever you visit our Service, whether on a mobile device or otherwise.

Cookies and Tracking Technologies: We use cookies and other tracking technologies to enhance your experience on our Site. Cookies are small text files that are stored on your device when you visit a website. These technologies may collect information such as your IP address, browser type, and interactions with our Site. You can choose to disable cookies in your browser settings, but please note that some features of our Site may not function properly if cookies are disabled.

2. How We Use Your Information
We may use the information we collect for the following purposes:

To Provide Services: To process your orders, manage your account, and deliver spare parts and related products.
To Improve Our Website: To analyze user behavior and improve the design, functionality, and content of our Site.
To Communicate with You: To send order confirmations, promotional offers, and updates about our products and services (with your consent).
For Customer Support: To respond to your inquiries, resolve disputes, and provide customer assistance.
For Marketing: To personalize advertisements, promotions, special offers and general information about other products, services, and events we offer that are similar to those you've previously purchased or expressed interest in, unless you have opted out of receiving such communications.

Compliance with Legal Obligations: To comply with applicable laws, prevent fraud, and protect our rights.

3. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds:

You have the right to withdraw your consent at any time. If you wish to do so, please contact us using the information provided in the "Contact Information" in section 1 of the Policy.

4. Data Retention

We will keep your personal data only as long as necessary to fulfill the purposes outlined in this Privacy Policy. This includes retaining your data to meet legal requirements, resolve disputes, and enforce our agreements.

We will also retain usage data for internal analysis. This data is usually kept for a shorter time, unless it's needed to improve security, enhance our services, or required by law to be retained longer.

5. Sharing Your Information
We may share your information with third parties in the following situations:

Service Providers: We may share your information with trusted third-party service providers who help us operate our business, such as payment processors, shipping companies, and email marketing platforms.
Legal Requirements: We may disclose your information when required by law or in response to legal requests from public authorities, including to meet national security or law enforcement requirements.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred to the new owner.

6. Transfer of Data

Your information, including personal data, may be processed at our offices or other locations where our team operates. This means your data could be transferred to and stored on computers outside your country, where data protection laws may differ.

By accepting this Privacy Policy and submitting your information, you agree to this transfer.

We will take all reasonable steps to ensure your data is secure and handled according to this Privacy Policy. We will not transfer your personal data to another organization or country unless adequate safeguards are in place to protect your information.

7. Data Security

We take reasonable steps to protect your personal information from unauthorized access, disclosure, alteration, or destruction. However, please note that no method of transmission over the Internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

8. International Data Transfers

If you are accessing our services from outside your jurisdiction, please be aware that your data may be transferred to and processed in locations with different data protection laws.

By using our services, you consent to the transfer and processing of your data in these jurisdictions.

9. Your Rights and Choices
You have the following rights regarding your personal data as per GDPR:

Service Providers: Access and Correction: You can access, update, or correct the information you have provided to us by logging into your account or contacting us directly.
Right to Data Portability: You have the right to receive your personal data in a commonly used, machine-readable format and transfer it to another service provider.
Data Deletion: You may request the deletion of your personal information, subject to certain legal and contractual restrictions.
Opt-Out of Marketing Communications: You can opt out of receiving promotional emails from us by clicking the "unsubscribe" link in our emails or by contacting us directly.
Cookies Management: You can manage cookies through your browser settings. However, disabling certain cookies may affect the functionality of our Site.
Right to lodge a complaint with a supervisory authority: If you believe your data rights have been violated, you can file a complaint with a relevant data protection authority.

California Consumer Privacy Act (CCPA)

California residents have the right to request disclosure of personal data collected about them, request deletion of their personal data, and opt out of the sale of personal data. For more information about these rights, please contact us at sales@alliance-parts.com.

10. Children’s Privacy

Our services are not intended for children under the age of 13 (or under the age of 16 in the EU). We do not knowingly collect personal information from children. If we learn that we have inadvertently collected personal data from a child, we will take steps to delete that information as soon as possible.

11. Third-Party Links
Our Site may contain links to third-party websites, such as payment gateways, social media platforms, and other external services. These third-party sites have their own privacy policies, and we are not responsible for their practices. We encourage you to review their privacy policies before providing any personal information.

12. Updates to Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will post the updated policy on our website and update the "Effective Date" at the top of the page. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.